News

Salford-based developer LPC Living has announced plans to clear a brownfield site in Ordsall to make way for a new housing scheme.

The site, located at the junction of Ordsall Lane and Oldfield Road, has been home to the Heart of Ordsall marketing suite since 2005. The temporary building was constructed by LPC Living to promote the ambitious plans to regenerate the 180 acre estate in partnership with Salford City Council. The building was also used to market the company’s award-winning development, Quay 5 (pictured), where all 231 apartments were purchased off-plan in just six weeks.

It is intended that the building will be demolished this summer for a proposed residential development of approximately 40 apartments and houses.

Scott Neal, marketing manager at LPC Living, a company wholly owned by the Pervaiz Naviede Family Trust, said “The marketing suite was invaluable in selling the long-term vision for the Ordsall estate at a time when many thought it would be impossible to attract new homeowners to what had historically been a very deprived area. That we were able to sell more than 230 homes in such a short period is testament to the belief our customers had in our ability to bring about long-term change to the area.

“Nearly ten years later and we’ve now constructed more than 600 homes throughout Ordsall, new retail, leisure and health facilities and more than 200 permanent jobs. Now that the foundations are well and truly in place for the continuing regeneration of Ordsall we feel the former marketing suite has served its purpose and the time is right to clear the site to make way for new affordable homes”.

Local residents will be invited to comment on the plans at a number of public consultations to be held later this year.