News

Arabian Falcon holidays a marketing company based in Dubai representing Royal Club Palm Jumeriah, a product owned by the Pervaiz Naviede Family Trust, has welcomed news that the city is experiencing tremendous growth in visitor numbers.

According to reports from STR Global, which analyses hotel demand across the world, the city’s hospitality sector witnessed an increase in supply of almost 6% and demand of 30%.

STR Global also said hotels reported an 8.7% increase in average daily rates paid for hotel accommodation AED750 (£128) and a 34% rise in revenue per available room to AED 546 (£93).

Elizabeth Winkle, managing director of STR Global said “Dubai’s hotel performance in August 2013 witnessed a jump compared to last year, which was mainly due to Ramadan that shifted business to the month of August. The sharp rise in demand offset the continuing growth of new supply.”

“Dubai has seen occupancy rates above 80% for the first five months of the year and demand will continue to outpace the growth of supply, solidifying its place as a desirable destination”.

In July, Dubai tourism chiefs reported that more than 5.5 million tourists visited the city in the first six months of 2013, representing an 11.1% year-on-year increase.

The first half visitor number results, released by Dubai’s Department of Tourism and Commerce Marketing (DTCM), showed increases across all key indicators, including hotel establishment guests, hotel and hotel apartment revenues, room occupancy and average length of stay.

Revenues for hoteliers and hotel apartment operators saw significant growth – with total first half revenues reaching AED11.62bn (£1.9bn) up by 18.6%.