Pervaiz Naviede Family Trusts, and the companies they own, share an entrenched commitment to corporate and social responsibility and investing in the communities in which they operate. Support may be in the form of charitable donations towards worthwhile causes or involve sustainable investment to deliver long-term improvements in deprived areas.
The Ordsall estate in Salford, Greater Manchester historically suffered from high levels of employment, health inequality and was designated one of the most deprived areas in the UK.
In 2006 LPC Living, the urban regeneration specialist owned by the Pervaiz Naviede Family Trust, signed an agreement with Salford City Council to invest up to £100m in the area to deliver a range of physical, environmental and social improvements benefiting both current and future residents.
The result has been nothing short of transformational.
The company’s investment has helped create a new primary school to inspire the area’s previously disillusioned young people, delivered one of the country’s most advanced NHS Health Centres and, with the completion of the £50m Radclyffe Park development, created more than 200 job opportunities with 80% going to previously unemployed local residents.
Alongside this, the company’s investment in the development brownfield sites to create new homes has turned the area into a highly desirable place to live for nearly 1,000 new residents.